My 3 Websites, 1 Business, and 1 Clear Learning: Know Your Buyer’s Journey

When we started Osmly BusinessJi Private Limited, I thought we were simply building a gifting company.

But as our business grew, I realized we were actually crafting a navigation map for understanding our customers—a journey shaped by who they are and what they truly want.

Today, Osmly operates through three distinct websites:

• www.businessji.com – our B2B portal designed for corporate gifting at scale.

• www.osmly.co – a brand-driven gifting solution aimed at startups and HR teams.

• www.osmly.in – our direct-to-consumer site, offering personalized gifts for family, friends, and loved ones.

Three websites. One business. But not a one-size-fits-all approach.

The Power of Buyer Intent

The biggest lesson we’ve learned? Buyer intent shapes everything—from how we present our products to how we communicate our value.

• B2B Buyers: They seek trust, reliability, and consistency. Whether it’s procurement teams or HR managers ordering corporate gifts, their focus is on seamless processes, bulk orders, and brand credibility.

• B2C Buyers: They crave emotion, personalization, and visual appeal. These customers shop to celebrate relationships — a sibling, a friend, or a colleague — and want to feel connected before making a purchase.

While our factory, machines, and team are the same, the way we communicate with these audiences had to be different.

Aligning Our Digital Presence with Buyer Journeys

Instead of forcing all customers into a single website or funnel, we created tailored experiences that reflect each audience’s unique path.

Each site speaks the language its audience understands and addresses their specific needs.

Why This Matters

Many businesses try to serve all customers through a single digital platform. But in reality, the way you present yourself to a large corporation is very different from how you engage a young professional looking for a heartfelt gift.

Understanding this difference helps build trust, increases conversion, and most importantly — creates meaningful connections.

Final Thoughts

Building and managing multiple digital touchpoints is not just about having different domains — it’s about meeting your customers where they are on their journey.

At Osmly, this approach has helped us grow stronger relationships and serve our diverse clientele better.

What About You?

Have you tailored your digital presence around your customer’s journey? Or are you trying to fit all buyers into one experience?

We’d love to hear your thoughts and stories. Drop a comment or get in touch!