What Zomato, Zoho & Nykaa Know About Gifting That Most Companies Don’t

Corporate gifting in India is no longer just about ticking boxes or sending generic hampers during festivals. The smartest brands have turned gifting into a strategic tool that builds culture, strengthens relationships, and boosts brand visibility.

At Osmly BusinessJi Pvt. Ltd., where we specialize in customized corporate gifting solutions, we closely observe the gifting trends of leading Indian brands. Today, we’re diving into how Zomato, Zoho, and Nykaa use gifting smartly—and how you can apply these lessons to your business.

Zomato: Branding That Feels Personal and Fun

Zomato is known for its quirky and relatable brand voice, and their gifting strategy reflects this personality perfectly.

• Onboarding Kits with a Twist: New hires receive onboarding gifts with fun, memorable messages that make them excited to share their experience.
• Caring for Delivery Partners: During festivals, Zomato sends practical and thoughtful gifts to delivery partners, showing genuine appreciation.
• Amplifying on Social Media: They often share these gifting moments publicly, strengthening their employer brand and community connection.

Key takeaway: Align your gifts with your brand’s personality. Make gifting feel like an authentic extension of who you are.

Zoho: Gifts That Reflect Values and Purpose

Zoho’s gifting approach mirrors its core values of sustainability, local empowerment, and people-first culture.

• Locally Sourced Gifts: They partner with local artisans and small businesses to curate gifts.
• Eco-Friendly Packaging: Minimalist, sustainable packaging aligns with their long-term thinking.
• Meaningful Celebrations: Employee milestones are recognized with thoughtful, personal gifts that avoid the flashy and superficial.

Key takeaway: Your gifts should echo your company’s values. Purposeful gifting leaves a lasting impression.

Nykaa: Luxury Gifting with a Subtle Touch

Nykaa’s gifting strategy focuses on elegance, aspirational branding, and smart marketing.

• Curated Influencer Boxes: Thoughtfully crafted boxes that influencers love to unbox and share.
• Product Launches: Gifting is part of soft-launch campaigns, creating buzz before a product hits the market.
• Storytelling through Packaging: Presentation matters—beautiful packaging and storytelling elevate the gift beyond the product itself.

Key takeaway: Treat gifting as a marketing channel. A well-packaged gift can generate organic buzz and enhance brand prestige.

What Sets These Brands Apart?

They don’t just give gifts—they create experiences. Their gifting strategies are:

• Personalised and thoughtful
• Aligned with brand voice and values
• Designed to strengthen culture and brand recall
• Leveraged as a communication tool, not just a transaction

How Osmly Can Help You Gift Smartly

At Osmly, we believe gifting should be strategic, not stressful. Whether you want to appreciate employees, thank clients, or celebrate milestones, we help you create gifts that are:

• On-brand
• Meaningful
• Scalable
• Memorable

Ready to take your corporate gifting to the next level? Let’s connect and craft a gifting experience that truly represents your brand.

Contact us today for a personalized gifting consultation!