Rakhi 2025: Top 5 Cities Driving India’s Gifting Trends

As Rakshabandhan 2025 approaches on August 19th, the Indian gifting industry is witnessing a significant digital transformation. With consumers increasingly opting for personalized and meaningful gifts, online gifting has become an essential part of the Rakhi celebration.

At Osmly BusinessJi Private Limited, we’ve closely tracked gifting behavior across marketplaces like Amazon, IndiaMART, and our own websites (www.osmly.co, www.businessji.com, and www.osmly.in). Our data reveals the top five Indian citiesleading this festive gifting boom, both by volume and purchase value.

1. New Delhi

India’s capital consistently leads in online Rakhi gifting. With a high number of working professionals, NRIs sending gifts back home, and a strong preference for customization, Delhi sets the benchmark for festive e-commerce activity.

2. Mumbai

Known for its premium buying behavior, Mumbai shows a strong inclination toward high-value, aesthetically modern gifts such as engraved LED name plates, personalized hampers, and executive desk accessories.

3. Bengaluru

India’s tech hub has emerged as a key market for personalized and unique gifts. Millennials and Gen Z consumers in Bengaluru favor minimalistic designs and thoughtful presents, often ordering well in advance of the festival.

4. Hyderabad

A blend of traditional and digital gifting preferences makes Hyderabad a key player. We’ve observed increasing demand for customized items catering to both personal and professional relationships.

5. Pune

Pune has shown rapid growth in gifting volume, particularly in categories like corporate gifting and last-minute express delivery. Its younger demographic and tech-savvy population are driving this trend.

Key Insights: Rakhi Gifting Beyond the Metros

Recent market studies show that non-metro cities now account for nearly 50% of all online Rakhi gifting orders. Cities like Lucknow, Indore, Patna, and Bhubaneswar are increasingly participating in the e-commerce gifting economy, thanks to better internet access and improved delivery infrastructure.

Additionally, there’s been a noticeable increase in international orders — with NRIs sending gifts to India through platforms offering customization and timely delivery.

What This Means for Brands

For companies like Osmly, these insights reinforce the importance of:

• Geo-targeted marketing campaigns focused on both metro and Tier 2 cities
• Personalization at scale, powered by technologies like UV printing and laser engraving
• Last-mile logistics partnerships to support rapid delivery in emerging regions

As a co-founder of a customized gifting brand, I see this as a clear signal: gifting is no longer about the item alone, but about the story it tells.

Celebrating Bonds That Matter

Rakhi gifting in 2025 isn’t just a seasonal spike — it's a reflection of evolving consumer values: emotional connection, individuality, and convenience.

Brands that align their product design, messaging, and logistics to serve these needs will not only stay relevant but thrive.

🔗 Learn more about our Rakhi 2025 collection: Osmly

For business or bulk gifting inquiries: www.businessji.com
Campaign hashtag: #TiesThatMatter