Why Personalized Gifting is Booming in India & What It Means for Raksha Bandhan 2025 Meta Description:
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In India, gifting is more than just an exchange of items — it's a cultural expression of love, respect, and memory-making. And with Raksha Bandhan 2025 around the corner, there’s never been a better time to explore the rising trend of personalized gifting.
Whether it's a custom Rakhi, an engraved keepsake, or a curated box with a heartfelt message, today's consumers are demanding more meaning from their gifts.
The Rise of Personalized Gifting in India
Recent studies show a strong shift toward personalization:
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85% of Indian urban consumers prefer personalized gifts over generic products.
(Source: Deloitte India Consumer Study, 2023) -
72% are willing to pay more for gifts that are custom-designed or engraved.
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Google Trends indicate a 300% spike in searches for “custom Rakhi gifts” in July–August.
This shift reflects a deeper emotional need — people want to feel remembered, not just gifted.
Raksha Bandhan: An Emotion-Driven Occasion
Raksha Bandhan has always been about the bond between siblings. In 2025, this emotional context is aligning with digital convenience and customization.
What Indian consumers are looking for this Rakhi:
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Personal Connection: Names, messages, and memories printed or engraved.
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Experience Over Product: A gift that tells a story, not just a box of items.
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Quick Delivery: Especially for siblings living apart or abroad.
How Osmly Is Making Gifting Personal
At Osmly, we’ve built our Raksha Bandhan 2025 collection around one principle:
“Make it meaningful.”
We offer:
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Custom Rakhis with names and quotes
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UV-printed keepsake boxes and message cards
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Laser-engraved gifts like mugs, keychains, and photo frames
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Curated hampers for siblings, friends, and even teammates
All products are manufactured in-house using high-quality UV printers, laser engravers, and personalization tech — ensuring quality and fast turnaround.
Explore the collection: www.osmly.in
The Business Side of Gifting
The Indian gifting industry was valued at ₹4,500 crore in 2023, with festive gifting being the highest contributor. By 2026, it's projected to cross ₹6,000 crore, largely fueled by:
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Growing disposable incomes
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Increasing emotional value placed on gifting
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Rise of MSME and D2C brands enabling customization
Corporate Gifting During Rakhi
It’s not just about families anymore. Many Indian businesses now gift employees and clients on Raksha Bandhan and Friendship Day.
At Osmly, we provide:
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Employee appreciation kits
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Branded gift items with logos and messaging
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Fully customizable packaging and inserts
For B2B orders: www.osmly.co
As emotional intelligence becomes a bigger part of consumer behavior, gifting is no longer about how much you spend — it’s about how personal it feels.
Whether you’re celebrating a sibling across the globe or gifting a teammate next door, make it meaningful this Raksha Bandhan.