From GeoGuessr to Gifting: How a Simple Game Transformed My Business Perspective

Have you ever played GeoGuessr?

It’s a location-guessing game where you’re dropped into a random spot on Google Street View, and using nothing but context clues — road signs, vegetation, building styles — you must guess where in the world you are.

What starts as a game quickly turns into an obsession with details. Suddenly, the shape of street signs, the direction of shadows, even the color of soil become tools for understanding the bigger picture.

And somewhere between playing late-night rounds of GeoGuessr and growing Osmly, our custom and corporate gifting brand, I had a realization:

Gifting, like GeoGuessr, is not about guessing. It’s about discovery.

• What matters to this person?
• What cultural or emotional details can we tap into?
• What memory can we help them relive?

It’s not unlike figuring out if a signpost belongs to a village in Gujarat or a street in Spain.

Strategy + Emotion: The Rainbolt Effect

If you’re familiar with Rainbolt — the master of GeoGuessr puzzles — you know the real skill lies in pattern recognition. It’s not just about knowing the map; it’s about noticing what others overlook.

In business, the same applies.

Most corporate gifting strategies fail because they rely on generic choices. But real connection happens when a brand chooses to listen deeper, look closer, and act with empathy.

At Osmly, we try to do exactly that — combining:

• Emotional intelligence
• Cultural understanding
• Creative storytelling
• Smart production using our in-house technology

It’s our version of solving the puzzle before the timer runs out.

A Real Example: Nanu Caricature Standee

Recently, we created a custom caricature of a Nanu — a Raksha Bandhan tribute not between siblings, but across generations.

Why did it resonate so deeply?

Because it didn’t just show a gift.
It told a story.

One that connected with memories, legacy, warmth — all the unspoken things people rarely include in “corporate” interactions. And yet, those are exactly what make people remember you.

What This Means for Business Leaders

Whether you’re an HR head choosing Diwali gifts or a founder sending thank-yous to your investors, here’s what I’ve learned:

“Gifting isn’t about budgets. It’s about understanding.”

Like GeoGuessr, every client and recipient gives you clues. Some obvious, some hidden. The more thoughtfully you observe, the more accurately you can connect — and that’s what leaves a lasting impression.

We live in a world full of data, noise, and automation. But in both business and life, the people who stand out are the ones who take time to notice the little things — to discover, not just deliver.

So the next time you think about gifting, don’t just pick something off a shelf.

Play the game. Read the clues. Tell a story.

Because the best connections come from discovery — not assumption.

Want help telling your brand’s story through gifting?

At Osmly, we turn thoughtful insights into unforgettable products — from custom gifts to emotional brand campaigns.

👉 Explore our work: [Link to B2B website — www.osmly.co or www.businessji.com]
👉 For personal gifting: [Link to B2C website — www.osmly.in]